Cesim Simulation global Challenge business strategy
1. Cesim Global Challenge Business Simulation You are required to write a report on the Global Mobile Phone Industry as portrayed in the Cesim Global Challenge. You should NOT introduce any insights or information from the real world e.g. the current trade and political relationship between the USA and China. Your Report should provide:
An Executive Summary
Your Executive summary should contain all the key points of your report so that a busy executive reader would be able, without additional reading, to understand your analysis, conclusions and recommendations.
It differs from an introduction but is often written as one by students. Make sure you submit an executive summary rather than an introduction.
For an excellent mark your summary will be concise, cover all elements of your report and present key data.
An analysis of the mobile phone industry as portrayed by the simulation and its external environment as it stands in the final round of your simulation; you should draw only on the information and data provided by the simulation
Analyse the external environment and industry structure portrayed by the simulation.
For an excellent mark you will make use of data from the game and the theories and models considered during the module e.g.:
PEST (using the information from each round if this is helpful to your analysis) – you have limited information so this is not the best focus of your effort but do consider:
Tariffs
Taxes
Other events
Porter’s 5 forces plus Complements:
Buyers
Suppliers
Competitive Rivalry
Substitutes (not important in the context of the simulation)
Complements – the phone networks and differences in coverage.
For an excellent mark you will make use of data from the game and the theories and models considered during the module e.g.:
Industry Lifecycle
How big is the industry?
How did it grow?
What is expected in future?
Strategic Groups
Global Supply and Demand – how do they compare
Significance of scale economies and learning effects
National Competitiveness – in relation to plant location decisions
A critical evaluation of the sources of competitive advantage utilised by firms competing in the mobile phone industry as portrayed by the simulation
porter competitive advantages models
A critical analysis of the outsourcing of manufacturing activities in the real world as opposed to the simulation; you should research this topic and also draw on the use of outsourcing by competing firms during the simulation
Recommendations for your firm to improve its performance in the simulation
